Looking ahead to the latest website design trends? In 2024, we can expect to see some exciting developments in website design, with a focus on creating more user-friendly and engaging experiences. From responsive design to 3D graphics, there are several trends that will shape the future of web design.
In this blog post, we will explore some of the top web design trends in 2024 that you need to watch for. Read out to stay ahead of the curve and ensure your website remains competitive in the digital landscape.
Kind of Web Designs for 2024
Responsive Designs
The most essential aspect of a great website is its responsiveness. Responsive design is an essential aspect for a long time but, in 2024 this must be given more limelight.
- Mobile-friendly – According to recent statistics, mobile devices now account for more than 60% of all website traffic globally. This trend is expected to continue in the coming years, making it imperative for businesses to optimize their websites for different screen sizes and devices. The use of responsive typography involves using typography that is legible and easy to read on different screen sizes.
- Flexibility – One of the critical design elements of responsive design is the use of flexible grids. Flexible grids allow website content to adjust to different screen sizes, ensuring that the content remains legible and easy to read.
The use of flexible images automatically adjusts their size to fit different screen sizes. Flexible text, scalable icons, and fluid layouts are some additional design elements to consider. - Media Queries – The use of media queries enables website designers to set different styles for different screen sizes. The designers use the mobile-first design approach, which involves designing for the smallest screen size first before scaling up.
Businesses that fail to optimize their websites for different screen sizes and devices risk losing out on potential customers. By incorporating the latest trends in responsive design, such as creative layouts, custom typography, and increased use of animation and micro-interactions, website designers can create user-friendly and engaging experiences that keep visitors coming back for more.
Voice User Interface (VUI)
Voice User Interface (VUI) is another crucial web design trend to look out for in 2024. The rise of smart speakers and voice assistants has led to an increase in the use of VUI, and it is quickly becoming a mainstream technology.
As per a survey conducted by PwC in 2021, 71% of people prefer using voice assistants to perform simple tasks, and 53% of smart speaker owners use them every day. The incorporation of VUI in websites can enhance the user experience by providing a hands-free, natural language interface for navigation, search, and purchasing.
In 2024, we can expect to see more websites incorporating VUI as advancements in artificial intelligence (AI) and automation continue to make the technology more accessible and user-friendly.
Some of the top VUI trends for 2024 include the use of natural language processing (NLP) for improved voice recognition, personalized interactions that can recognize users’ preferences and adapt to their needs, and integration with other devices such as smart home systems to create a seamless user experience across multiple devices.
By integrating VUI in website design, businesses can cater to a wider audience and provide a more convenient and accessible user experience. One of the key benefits of VUI is its ability to offer a hands-free and more natural way of interacting with a website. Users can navigate, search, and make purchases using their voice, which can improve accessibility and convenience. According to a survey by Voicebot.ai, 52% of smart speaker owners have used voice search to find information on a product or service.
Some examples of VUI website designs include
- the Domino’s Pizza website, which allows customers to order pizza using voice commands, and
- the Capital One website, which allows customers to check their account balances and transaction history using voice commands.
3D Graphics
With ever-increasing technological advancements, the use of 3D graphics in website design is becoming an increasingly popular trend in 2024. The use of 3D graphics can create engaging and interactive experiences for website users, making it a trend to watch out for. According to a recent survey, websites with 3D graphics have an 80% higher user engagement rate than those without.
- Augmented Reality (AR) – It is one of the top trends in 3D graphics for 2024. AR can be used to create immersive experiences for users, allowing them to interact with virtual objects in real-world environments. In addition to AR, interactive product visualizations are another top trend for 3D graphics in 2024. With the use of 3D graphics, websites can offer users a realistic and interactive product experience.
- 3D typography – It is another trend to watch in 2024. The use of 3D typography allows for more creative and engaging designs, making text more visually appealing and interesting. Some of the industries that can benefit from the use of 3D graphics in website design include e-commerce, education, and architecture.
- Virtual Reality (VR) – In the case of VR, 3D graphics can be used to create immersive environments that users can explore using VR headsets. This can be especially useful for industries such as real estate or tourism, allowing users to virtually visit and explore properties or destinations.
According to a report by MarketsandMarkets, the global market for AR and VR in healthcare is expected to reach $4.9 billion by 2024, indicating the growing adoption of these technologies in various industries. As such, businesses are increasingly exploring the use of AR and VR in their website designs to offer users a more engaging and interactive experience.
Some notable examples of websites that incorporate 3D graphics in their design include Adidas, Nike, and Ikea.
- Adidas uses 3D graphics to showcase its products in a unique and engaging way.
- Nike incorporates AR to create immersive experiences for their users.
- Ikea uses 3D graphics to create interactive product visualizations, allowing users to view products in different room settings.
Motion UI Design
Motion UI has been an essential website design trend for quite some time now. In 2024, we can expect to see even more creative use of motion UI to enhance the user experience. It involves the use of animation, transitions, and other visual effects to improve the user experience.
More websites are now adopting motion UI to create memorable and interactive experiences for users. The use of micro-interactions, creative animations, and scroll-triggered animations are some of the top trends in motion UI for 2024.
According to a recent survey, 57% of users expect animations and other visual effects in modern website design. However, it’s important to use motion UI thoughtfully and sparingly to prevent overwhelming the user experience.
Here are some top Motion UI web design trends in 2024;
- Micro-interactions – It is one of the top trends. Micro-interactions are small animations or visual effects that respond to user actions, such as a button changing color when hovered over. These subtle interactions can make the user experience more intriguing and enjoyable.
- Creative use of animations – Rather than just using basic animations like fade-ins and slide-outs, designers are exploring more complex animations that can add depth and interest to a website. These might include parallax scrolling, particle animations, or even 3D animations.
- Scroll-triggered animations are becoming more popular in motion UI. These animations are triggered as the user scrolls down a webpage, creating a sense of progression and excitement. This technique can be used to reveal new content, animate background images, or add dynamic effects to text.
Some examples of websites that are using motion UI effectively include
- Stripe uses subtle animations to guide users through the payment process.
- Apple’s iPhone 12 product page, uses 3D animations and scroll-triggered animations to showcase the product’s features.
Top Web Design Trends Used By Brands
Wondering what are the latest website design trends? These contemporary web design trends are an excellent starting point.
- Animated Web Design
Many brands use animated web design to stand out. For example; Drunk Elephant’s website has a new animation for each scroll, encouraging visitors to stay and view their products. This can increase time on the page and decrease the bounce rate, improving search engine authority. However, be mindful of loading times when adding animations.
- Geometric Aesthetics
Shapes can convey meaning and emotion in website design. Designers use shapes to frame content and make it more visually appealing. For example; Proxies use squares and ovals with rounded edges to create a sense of organization and unity.
- Mini-Sites
Mini-sites can be an efficient way to convey information for freelancers or storefronts that only need a page with contact information and links. They can also be effective for selling services with a straightforward page. For example; The Laufen Space mini-site is an example of a single landing page that effectively conveys a brand with a modern font and fewer images.
- Visible Grids
Visible grid web design provides a transparent, retro look and helps organize the page. For example; Acid League uses a visible grid to separate product images and information for easy navigation. This structure can also be useful for promoting on social media by turning grid content into social post images.
- Bending and Overlapping Grids
Broken grids, overlapping text and images, and surprising visual elements can create powerful branding on websites. For example; Melyssa Griffin’s site overlaps images, text boxes, and other elements to create a scrapbook-like ambiance. Playing with text placement is a 2024 web design trend.
- Atmospheric Scroll
The atmospheric scroll creates an adventure for the visitor. For example; Drink Cann uses this trend with elements that move as you scroll, creating a visually interesting page. Creative branding can use this approach with horizontal and parallax scrolling to create an exploratory experience.
- Multimedia as a Focus
Many people prefer watching short videos over other forms of content. Dynamic videos or animations in headers can grab visitor attention and convey brand personality. For example; Hunter and Hare use multimedia to help visitors quickly understand their brand story. Consider using an animated logo or short videos to test this trend for your brand.
- Smooth Serif Fonts
While Serif fonts were gone for some time they are making a comeback in web design. While sans serif fonts are traditionally used for their legibility and flexibility, designers are now using serif fonts to add elegance and draw attention to headers or content. For example; Milray Park uses serif fonts to enhance their page design.
- Gaussian Blur
The Gaussian blur is a minimalist effect that creates a soothing ambiance and draws attention to the right area of a page. For example; Goodbooks uses this trend along with brutalism and visible grids to create a stunning and easy-to-navigate website. This trend is popular because it’s easy to implement and adds depth to the page.
- The Retro Resurrection
One web design trend in 2024 is looking to the past for inspiration and steering away from minimalism. Bright colors, rule-breaking presentations, and vintage fonts and images are all on display. For example; Pursot’s homepage uses bright, contrasting colors and a bold brand name against changing background images. Learn about color combinations to break design rules effectively.
- Scrapbook Layering
Layering images over other design elements can add a unique human touch to a website. This personal and playful design approach allows for more creativity with colors, fonts, and imagery. For example; Coming Up Roses incorporates scrapbook layering on their website to embed their personalized approach into their design.
- Bare-Bones Brutalism with a Kick
Bare-bones Brutalism is a simple and non-conforming web design trend that uses default fonts, plain colors, asymmetry, and a lack of hierarchy. For example; Lauren Manoogian’s digital shop displays this concept with simple lists instead of hamburger menus. In 2024, this trend is getting a kick with modern color and typography or interactiveness to create a standout brand identity.
Bottom Line…
In conclusion, the web design trends in 2024 are exciting and diverse. From the use of responsive design to ensure that websites are accessible on all screen sizes, to the incorporation of voice user interfaces and 3D graphics to create immersive experiences, to the use of motion UI to enhance user engagement and interactivity, the possibilities are endless.
As we move further into the digital age, it’s important for businesses and designers to stay on top of these trends to ensure that their websites are not only functional but visually appealing and user-friendly. By incorporating these trends into website design, businesses can improve user engagement and ultimately, drive more conversions.